Pantone’s 2020 Color of the Year

The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal design colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.