3 Ways to Ensure Your Winter Home Showings are a Success

As REALTORS®, wintertime home showings can be a special challenge, even for experienced agents. Cold temperatures and shorter hours of daylight significantly alter the customary real estate experience, requiring innovative approaches to ensure that prospective buyers connect with your listing in the same meaningful way as during other seasons. Don't let winter season conditions stand between you and success-- use these three strategies to make sure your winter home showing is profitable and enjoyable for everyone involved.

Schedule showings for weekdays instead of weekends to avoid crowds.

Scheduling showings during a weekday instead of a weekend may help to avoid crowds. This can create an experience that is more beneficial for both the property owner and the buyer. Weekday experiences are generally quieter, and this allows potential buyers to explore the space without distraction or interruption. It also enables the property owner to stay focused on answering any questions or addressing any concerns that may come up during the tour. In either case, scheduling showings during off-peak hours can be an effective way to get through the showing process more quickly and efficiently.

Arrive early to turn on all the lights and make sure the house is warm.

Being on time is essential for any successful task. Arriving early to turn on the lights and make sure the house is warm is no exception. Taking a few minutes beforehand to establish a comfortable and inviting space free of the winter chill for guests or associates builds an atmosphere of professionalism and preparedness that can be felt the moment they cross the threshold. Planning ahead also helps to maintain an organized, comfortable environment during your event, ensuring each person in attendance will have a pleasant experience.

Put away any holiday decorations that might be up.

With the holiday season in full swing, it is important that realtors remind their clients to put away any holiday decorations before staging their homes for showings. No matter which specific holiday you have previously been celebrating, potential buyers will be better served by neutral spaces that more easily let them envision themselves living in the future home. By removing seasonal furniture and decorations, realtors are able to stage better showings ensuring that home tours give potential buyers the opportunity to appreciate a property’s true character so they can make informed decisions about their real estate purchase. To ensure the maximum selling potential of a home, realtors must encourage their clients to create a blank canvas that buyers can readily imagine themselves living in.

By following these simple tips, you can make sure winter home showings are a success for you and your client.  With just a little bit of planning, preparation, and care, you can maximize the impact of the showing even in the dead of winter. 

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